Hi readers,
For every organization, marketing department plays very important role for generating revenue. Unlike other departments like production, Hr and administration, doesn't produce revenue immediately. but marketing department produce revenue immediately.
Marketing starts before creating the product. It starts with understanding the customer and customers needs that leads to creating a product.
Marketing is not about selling. It also about keeping an existing customer happy by communicating with them they can remain customer for lifetime.
The aim of marketing is to know customers needs, it has great perception- A great product sell if self. Great product converts your customers into your brand ambassadors. word of mouth marketing is best channel in the marketing segment.
Integrated digital marketing:
There are different modes of marketing strategies are there're=mail marketing plays vital role to reach the educated customers. In India, literacy rate would be 74 per cent according to census 2021. I think we cover 3/4 th of population in India by use of email marketing.
SEO refers to search engine marketing, when we take google or bing search engines, if we type any keyword in search bar, we will get result based on our search. but if we observe only few websites will appear on front page. the reason is they did seo for their website. most of the people can search only up to 2 pages, and mostly some won't come to second page of search engine also. SEO plays vital role in increasing reachability of the customers.
if we take social media, like face book and twitter, they are platforms that leading today. everybody will be accessing the social media platforms today. it is one of the best platform to show case our products.
Paid advertising is the new concept in search engines, when we pay some amount of money to search engine providers, they are going to showcase our business when any body searches relates to our business.
In marketing, communication plays vital role for transferring right information to the customer about product and services.
Good marketing is all about good communications.
Good communication doesn't mean, sophisticated English, good communication doesn't care about vocabulary or grammar. we able to transfer our thoughts to other person effectively.
we need to join in people minds.
GLOBAL ECONOMICS:
Marketing enables you to attract your customers through various value creation, distribution, and communication in global business management. The expansion of global markets does not affect the movement of consumer goods only, but also how businesses function and reach out to collaborators.
We need to have an eye on global economics, it will impact directly or indirectly on marketing channels. For example, per capita income is the income earned by the individual of any country, per capita income will take part in GDP calculation.
Every entrepreneur should learn about global economics. make decisions in your business based on economics.
A country's economy goes up, as the average age of the country goes up.
CATT MARKETING FUNNEL:
CATT funnel is how your audience will go through with you in the entire journey. The most important things that you should know even before creating the products are to identity customer and its needs.
Your success and wealth depends on the niche you choose..
create useful content that attracts people from your niche. ex: blog posts, videos, lead magnets, live webinars etc.
We can attention of audience through SEO, social media paid ads etc..
convert your needs into customers with natural sales methods...
Traditional vs digital marketing:
The main difference between traditional and digital marketing is the medium reachability to customers with right marketing message.
Traditionally marketing uses news papers, magazines, and pamphlets to promote their advertisement.
While digital marketing uses digital media such as social media or websites etc..
In olden days, television has most reach to customers...
But now a days , it has been changed now it's digital marketing time....
Personal Branding:
Personal branding is an intentional effort of an individual to grab public perception and positioning them as authority in industry.
For example, elon musk has a bigger brand following than spacex and tesla..
A personal brand can give rise to mainly brands from his/her influence.
digital deepak is also an personal brand in digital marketing industry.
we can discuss about evolution of personal brand,
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