Hi readers, For every organization, marketing department plays very important role for generating revenue. Unlike other departments like production, Hr and administration, doesn't produce revenue immediately. but marketing department produce revenue immediately. Marketing starts before creating the product. It starts with understanding the customer and customers needs that leads to creating a product. Marketing is not about selling. It also about keeping an existing customer happy by communicating with them they can remain customer for lifetime. The aim of marketing is to know customers needs, it has great perception- A great product sell if self. Great product converts your customers into your brand ambassadors. word of mouth marketing is best channel in the marketing segment. Integrated digital marketing: There are different modes of marketing strategies are there're=mail marketing plays vital role...